Following a month of intense rains in the Basque Country, the sun has emerged again. It’s May 1st, Day of the Worker, temperature is a cool 10ºc, it’s 9 a.m., I am headed out for a stroll with my son Ibai along La Concha. I notice how many cyclists are out, cyclists in search of other companions, cyclists speaking among themselves, some confine themselves to the bicycle lane unable to hit the road, others still arrive late to their appointments and are hauling ass to arrive seconds sooner.
You may be asking yourself, where is he going with this? Well … I tend to study what cyclists, athletes and sports enthusiasts wear … I’m just that way. Today it struck me that 7 of 10 cyclists that I saw, yes, 7 minimum, were wearing some Assos product: cycling shorts, jerseys, socks, gloves, and some were wearing the whole ensemble.
I am proud of my job advising cyclists, about which cycling shorts, jersey, socks to buy. It’s also true that I’ve yet to receive a complaint about the lack of comfort of Assos wear. One thing that has been always very clear is that I’m working with the very best, not because they use the best raw materials (which they do), but because the whole Assos firm practices cycling at a very high level.
What I want to say is that other brands limit themselves to designing prototypes and mass production , be they nike, adidas, reebok … They are such “macro” companies that they don’t even stop to consider if things work or not; it’s just about looking good and will it sell.
Thanks to people who love the sport of cycling and the best performance, we have the Swiss brand Assos, which is why 7 of 10 cyclists always wear the Assos brand.
The most sold products are cycling shorts: Tf uno logo. In jerseys and jackets, the big-sellers are: models 851 air jacket and ij habu.
With accessories, it gets a little trickier, because you really can’t tell, but as far as sales go, socks win by a landslide, especially models spring fall, skiwear, mille.
For this coming summer, we expect to see fly off the shelves, the Swiss Cycling Team jersey and the Superleggera.
Thanks for placing your trust in Assos.