Traditionally, people save by cutting costs, sacrificing first all whims, fancies and frills. Popular wisdom advises us to tighten our belts and make greater use of the barest essentials in times of crisis. Hence, we are witness to a proliferation of store brands, private labels and a drop in high-end items.
At U-51, however, we believe dispensing with luxury is not the answer. In fact, we feel investing in quality is often synonymous with saving because buying high-end items far from being expensive can help you save in a number of ways, for example:
– The high quality of our products guarantees their longevity. The finest materials used in the production of our garments ensure a longer lifespan and less deterioration with use, thus eliminating the need to replace them. For instance, the savings to a customer who doesn’t have to buy new running shoes every three months is greater than that obtained were he or she to do otherwise by acquiring a cheaper brand.
– The guarantee of reputation-conscious suppliers is unwavering. Names such as assos, Arc’teryx, Oakley, Saucony, zoot, ux2, Time, Brooks and others virtually entitle you to be able to return or replace an item if you are dissatisfied, no questions asked. The service is personalized and will always meet your needs.
– Our product range is unique and, therefore, exclusive. A quality garment allows the wearer to feel different and special. As the saying goes, “When you look good, you feel good and when you feel good, you do good”.
So, remember, prices of high-end items may include more than just the product. More often than not, they are accompanied by improved customer service and an extra dose of that intangible that we all seek: glamour. Knowing you can trust a high-end supplier and the shop that serves as its point-of-purchase is what keeps athletes, cyclists and climbers coming to – and back – to U-51, a shop in San Sebastian where everyone who enters receives personalized attention and leaves one hundred percent satisfied.