I’ve always been big on cycling, especially the bicycle itself and all which surrounds it; namely, the material and equipment of a cyclist. Following many years of trying on dozens of sportswear, my attention was caught a brand that always seemed on display at world championships, one used by the Swiss cycling team but never over found in shops or magazines.
The sportswear always bore the letter “A”, but hard to identify. With the arrival of the new communication technologies, particularly Internet, things took on a new life. Even so, I still did not understand why the brand did not receive more ad play. Finally, I found out that the brand in question was ASSOS, and I set about including it among my shop’s product lines. Sure enough, nobody in my area carried it and my usual supplier told me: “That line is way too expensive. It’s not worth the bother.”
I thought to myself: “Ferrari makes expensive cars, they don’t over-advertise and they’re the best in automobiles…! One fine day, I was leafing through an industry mag and came across an advertisement from U-51 in San Sebastián, announcing that they carried the ASSOS line. I couldn’t believe it and called them up immediately. I spoke to some guy named Mikel who not only informed on how I could purchase my much-desired line, but provided me with endless details on size, stitching, suitability of garment for inclement weather conditions, you name it. The following day, I had my very own Intermediate Evo jersey and TF1 cycling shorts at home with me. No easy feat considering that San Sebastián is not around the corner from me. These were my first ASSOS sportswear.
When I removed my new purchases from their packaging, I tried them on and had the impression: “Now these are quite tight”, but then I remembered what Mikel had told me. “ASSOS wear is for riding, not for strolling about…” And it’s true, when you get on your bike in your sportswear; things just seem to fall into place. Tightness disappears, the feeling is one of absolute comfort, everything is wrinkle-free, and it’s like wearing a glove.
Since those early days, ASSOS has become an integral part of my sports wardrobe. I prefer to spend a bit more in this brand because the comfort and exclusivity of this brand is priceless. U-51, too, has become my shop of reference. With a mere phone call or e-mail, I’m instantly in touch with technically-savvy sports professionals who are authorities on the product lines they carry because they are cyclists themselves.
“Brutal” best describes this cycling jersey for the new season, brought to you by one of the best brands for cyclists everywhere: assos. This jersey is comprised of 8 (count ‘em!) different pattern cuts, providing a perfect fit and always implementing the adp concept, or the precise positioning of a cyclist in motion. This is not a jersey to be tried on while standing or in a vertical stance. Lightness and breathability are what you’ll remember most about this jersey, not to mention the equally attractive matching socks and cap.