Hello Fellow Athlete / Biker / Climber:
Surely we know each other already…
We’re U-51, your sports equipment center of reference at both a national and European level. Located on Urbieta Street, 51 – hence, U-51 – in San Sebatian (Spain), we’ve been counseling, clothing and equipping athletes who value the best high-end brands in the market for more than three years.
We believe brands such as Assos, Arc’teryx, Suunto, Campagnolo, Oakley, Saucony, Lightweight, Zoot, Bionic, 2XU, and Time – not only sound familiar, but also resonate because of their quality, comfort, durability and great “look”. We believe this because you have told us so time and time again. Your satisfaction with our fine line of clothing and merchandise is our main motivation. It’s that simple.
Moreover, we feel passionate about what we do because we’re athletes too. When we recommend cycling shorts, we know what we’re talking about; we understand how essential it is to feel comfortable during competition or a training session. If we suggest a pair of lightweight shoes, it’s because we appreciate how important it is to be wearing the right shoes in a triathlon. Likewise, we know there are dozens of shirts and thermal jerseys out there, but which will provide maximum breathability or protect you the most in the mountains against rain and wind?
We recognize that we have leading brands which are a sure bet by themselves (some new products from our Spring /Summer 2012 literally give us goose bumps), but we would not be able to convey their undeniable value if we did not try them on and out ourselves. So, when people talk about U-51 and our personalized service, you can be sure that the person who waits on and advises you is an expert of the garment or accessory in question, is qualified to describe its virtues, AND is a runner, cyclist or climber too.
We offer our personalized service approach to every person who enters our shop in San Sebastian and the many visitors to our online store, www.u51pro.com, where you can access a full catalog of what is sold in the store at a mere mouse click. Online, we offer our customers – domestic and foreign alike – a full description of the characteristics of each product and a video that makes them feel as though they were in the store.
We consider advising clients on the best choice for their needs paramount and have recorded and posted 75 videos on YouTube, proud to be pioneers in delivering our line of products to our customers in this fashion. To communicate with our growing English-speaking audience, we’ve even signed on a talented journalist who helps us with translations, writes blogs, appears in videos and is a constant creative source. At this rate, the “U” of U-51 will soon stand for “unique, universal and ubiquitous.”
For more information on U-51, visit us in San Sebastian or write to email@example.com and remember that “Sports and Life are your philosophy (and ours).”
Sincerely, Mikel Colino (Owner, Cyclist, Runner)