As many of you know, there has been a proliferation of counterfeit bicycle frames of late, emanating mainly from Asia. Unfortunately, and like many other leading European brands,
Time has not been immune to this unwanted competition. To slow down the sale of these bogus frames and uphold the brand’s otherwise impeccable image (despite the mountain of legal and bureaucratic red tape involved), Time’s legal services department has taken action against these falsifying entities who serve only to damage the company’s reputation.
It is paramount to remind network distributors that Time’s RTM production process is unique and exclusive and is carried only at installations in Vaulx-Milleu (France). None of Time’s current models is made in Asia; thus, any bicycle frame that does not emerge from the official distribution network is suspect of being an imitation. Time offers a lifetime guarantee on all products sold through its official distribution channels.
Obviously, the sale of fraudulent frames and products is not only a crime against the consumer but also poses an unquestionable risk to the end user. Time intends to exercise greater control of all merchandise passing through our central office in an effort to guarantee its authenticity. All merchandise with an official serial number should come with the corresponding invoice issued by an official Time distributor.
Much testimony has appeared in the media regarding Time’s unique production process of carbon bicycle frames. The Arueda.com website, for instance, recently published a report on Time’s RTM process, complete with numerous images and videos illustrating the company’s factory and exclusive production process of carbon frames.